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This weekly quiz from YourStory assessments your area understanding, small business acumen, and lateral pondering techniques (see the former edition in this article). In this 28th edition of the quiz, we present troubles tackled by real-life entrepreneurs in their startup journeys.


What would you do if you were being in their shoes? At the finish of the quiz, you will come across out what the entrepreneurs them selves actually did. Would you do points otherwise?

Test out YourStory’s Book Evaluate part as nicely, with takeaways from about 330 titles on creativeness and entrepreneurship, and our weekend PhotoSparks segment on creativity in the arts.

Q1: Edtech frontiers

Notably during the pandemic era, implementations of instructional know-how witnessed substantial adoption. From customisation to personalisation, technologies like platforms, AI and even VR have been employed to provide enhanced ordeals for academics, students and directors. What is a further edtech frontier, in edutainment place?

Q2: The film marketplace

The pandemic dealt a devastating blow to the film field on two fronts: limitations in shootings as nicely as theatre screenings. However, even in these types of adversity, some filmmakers found possibility. What new avenues opened up for this neighborhood in the course of the pandemic?

Q3: Channels of interaction

Social media and messaging platforms have opened up a entire new environment of promoting and advertising and marketing. The creator economic climate presents valuable avenues for creators as brand name influencers as properly. On the other hand, a different tried using and tested channel for promoting and consumer engagement is normally ignored. What is that channel?

Q4: Brand name characteristics

Makes need to have to obviously converse their reason, uniqueness and differentiation. Brand levers like pricing and country of origin can be leveraged by way of channels these kinds of as awards marketing and social media. What else can be advertising and marketing hooks, in addition, to main manufacturer attributes?

Q5: Startup problems

Finding solution-industry in good shape, cracking device economics, and creating sustainable income streams is key in having a startup off the floor. Obtaining a reliable workforce, resilient culture, and adequate funding enable as nicely. What’s yet another generally-ignored results factor for founders at the development phase?


Congratulations on having appear this far! But there is a lot more to come – responses to these 5 questions (beneath), as perfectly as one-way links to content articles with far more aspects on the entrepreneurs’ answers. Joyful looking at, happy mastering – and content generating!

A1: Edtech frontiers

“We’re possible moving into a golden time period of innovation for wise toys,” describes Vivek Goyal, Co-founder of PlayShifu. The startup delivers immersive, educational tech toys for kids aged 3-12 decades that establish foundational STEAM competencies.

“AI will be ever more refined in its job toys will master from (and about) young children to provide mainly adaptive and responsive perform ordeals,” he adds. Read far more about symbiotic relationships with toys as well as their customisable attributes here.

A2: The movie marketplace

The pandemic spurred the growth of OTT platforms and the drive and willingness of folks to experiment with new formats and genres. “People have begun viewing and loving articles from throughout the world, which as a filmmaker gives you the prospect and system to collaborate with artists and men and women across the globe,” points out Minolae Jain.

“Working from residence has produced this transition of collaborating a good deal simpler,” provides this manufacturing designer and art director from Bengaluru. “I consider one of the most important things for the marketplace was the level of popularity of streaming services, which opened a total world for men and women,” she describes. Browse more about her technique to creative imagination and world media listed here.

A3: Channels of conversation

“Emails have been the ideal, minimal-cost and large-return internet marketing channel for many years and even now go on to be so,” affirms Ramesh Srinivasan, CEO – India Small business, Netcore Cloud. He was speaking at the latest Asia E mail Excellence Awards.

“In today’s aggressive sector, hyper-personalised email strategies with impressive articles are a single of the keys to travel consumer engagement, retention, and loyalty,” adds Chaitanya Ramalingegowda. Director and Co-Founder of Wakefit. Read additional about newer traits these as AI’s role in conversation segmentation right here.

A4: Model characteristics

In her e-book Marketing and advertising Without having Dollars, Jessie Paul divides model characteristics into two classes: core (practical benefit) and surround (helpful but not core). Every kind can be creatively leveraged.

For illustration, in addition to its offering of IT companies, Infosys formulated and marketed its adherence to transparency, governance, and ethics. Paper Boat sells not just drinks but nostalgia. Read through more about other illustrations these as iD Clean Foodstuff in the e-book evaluation here.

A5: Startup troubles

“Board governance is important. But fundamentally, it is far more crucial if the founder is a superior particular person or a undesirable particular person. That is the commencing issue,” explains Shekhar Kirani, Co-founder of investing organization Accel.

“Internally, there are enough illustrations the place we have walked absent from firms because we are not confident about the founder,” he adds. “Board governance is for folks who are superior, want to do fantastic, and consider the assistance from the board on how to make it superior,” he affirms. Read extra about founder-board relations and results components right here.

YourStory has also printed the pocketbook ‘Proverbs and Quotations for Business people: A Globe of Inspiration for Startups’ as a resourceful and motivational guide for innovators (downloadable as apps here: Apple, Android).