The division of Eure in Normandy has used unfavorable social media remarks from members of the community to develop a humorous movie encouraging people to pay the spot a take a look at.
Eure is not usually seen to be a vacationer place, but Eure Tourisme is looking to alter that perception with the aid of a marketing company, describing that: “Eure is not necessarily thought of as a holiday getaway or weekend vacation spot.
“It is a halt-off on journeys to the coastline and exactly where individuals consider a crack at motorway companies.”
In a video printed by Josiane agency on Twitter, Eure inhabitants are asked to read through out criticisms which include: “In Eure, even the monuments are depressing,” and “I experienced an terrible nightmare, I dreamt I was on holiday break in Eure,” and give their reactions.
Le département de @euretourisme répond à ses détracteurs et crée la première campagne de tourisme basée sur les avis négatifs !
Merci @unpotedanslacom : https://t.co/Twp24BXuIw pic.twitter.com/CCdKvkqfpc
— Josiane (@FollowJosiane) November 3, 2021
Surrounded by sunny parks, serene countryside and historic streets, the people protest in opposition to these claims, with one female declaring: “You will have to appear right here, you can appear to my household if you like!” and other individuals adopting the hashtag #Lov’Eure in the experience of its ‘#Hat’Eures’.
“It’s like in [Japanese martial art] aikido, we’re employing a weak spot to thwart [our opponent]!” said Laurent Allias, founder of Josiane.
“We have determined to consider a stand from these prejudices which cling on to the department.
For Mr Allias, showing very photos “like they do in 95% of regional tourism strategies has not worked right here.”
So, “we have shown [the department] in a distinctive way,” alongside the truthful thoughts of area inhabitants stopped in the road.
Eure is found just above an hour from Paris, and is household to tourist sights which includes, Bernay, the Château Gaillard, Bec Abbey and Claude Monet’s property and drinking water lily pond in Giverny.
On est d’accord pour dire qu’avec de tels panoramas, il ne peut y avoir qu’une workforce #LovEure ?
— Eure Tourisme (@euretourisme) Oct 22, 2021
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