Whether you’re hosting your first virtual event or you’ve hosted several in the past, there are some things you need to know about virtual event support.
Promoting your event
Whether you’re promoting a virtual event on a small or a larger scale, there are several ways to go about it. Using a blend of social media and other marketing techniques can help you reach the right audience, generate buzz, and make your virtual event a success.
Creating a landing page is a great way to communicate the benefits of your virtual event. This page should provide a clear and concise overview of your event, including the registration process. It should also encourage sign-ups with minimal friction.
Email marketing is one of the most effective lead-nurturing tools available. Developing an email strategy goes hand in hand with your social media plan. Understanding which social channels will work best for your target audience is important. Using a variety of channels can provide valuable insight into the audience’s journey.
Preparing for the event
A virtual event is an excellent way for an organization to engage with audiences. However, virtual events require a lot of preparation. The right software can help you prepare for a successful event.
The right platform can allow two-way video interactions between attendees and speakers. An activity map will help you keep track of all the activities for your event. It will also include a countdown, which lets you know when it is time for the speaker to begin.
Providing a virtual event guide is an excellent way to reduce the number of questions during the event. A guide can explain the event in detail and allow participants to practice before the event. It can also be a valuable resource after the event, as attendees can download the missed materials.
Attendee engagement tools
Whether you’re hosting a virtual event or an in-person meeting, you need to engage your audience. To do this, you’ll need the right tools. You’ll also need to create an event outline, so your audience knows what to expect.
With the advent of new event technology, it’s easier to plan and manage events. You’ll also be able to capture data throughout the attendee journey. This can lead to deeper insights into the event’s performance. You’ll also be able to use the information to tailor your content. This can help you reach more people and improve your ROI.
These tools allow you to connect your attendees with your brand, exhibitors, and each other. You can also launch polls and ask registrants about your event marketing and goals.
Creating a guide for attendees before the event
If you are a virtual event veteran, there’s a lot you can do to ensure your attendees have a positive experience. A guide to your virtual event might be a good idea, particularly if you’re hosting one for the first time. If you haven’t, you’re putting yourself at risk for confusion.
One of the essential elements of your virtual event is to have an adequate number of moderators. While this is not a requirement, it’s worth considering. If you can assign a few more moderators to your team, you’ll be on your way to a fun and productive experience for your audience.
Another useful tidbit is to use an event app on your smartphone or tablet to allow your audience to engage with your presenters. You can easily monitor the chat, collect data, and even filter leads for follow-up.
Troubleshooting technical difficulties during the event
Whether you are new to virtual events or you have experience hosting them, it’s essential to know how to troubleshoot technical difficulties. These issues can arise from poor Internet connections, AV problems, and poor sound quality. These are common in larger online events, but there are ways to prevent them.
First, you should have a backup plan. A good backup strategy includes having an on-call customer success team. This means you have a tech person on site who can handle any tech questions that may arise during your event. You can also add links to various help docs to your event website. Providing clear instructions can minimize the chance of tech problems.
