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NEW YORK–(Company WIRE)–Feb 8, 2022–

Accenture (NYSE: ACN) has invested in Los Angeles-based mostly SwayBrand, a multicultural media technological innovation platform that will help brand names link with diverse influencers. This marks the initial startup investment decision in North The united states made by way of the company’s Black Founders Advancement Software.

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Accenture Invests in SwayBrand via Accenture Ventures’ Black Founders Enhancement Plan (Image: Business Wire)

Launched in 2018, SwayBrand is focused on disrupting how manufacturers and influencers interact by bringing equity to society and authenticity to model material. Its system enables models to link and collaborate with multicultural creators to produce information that resonates with various audiences. Conversely, it also gives the chance for BIPOC (Black, Indigenous, Individuals of Shade) influencers to pitch and join with models directly for articles partnerships.

Led by Accenture Ventures, and element of its broader Venture Spotlight initiative, the Black Founders Progress Program will help Black know-how startup founders and entrepreneurs progress and improve their corporations via larger, a lot more direct obtain to venture funds, corporate mentorship and strategic connections with Accenture enterprise companions and clients. The software would make strategic investments in early-stage, Black-launched and -operate program startups and other marketplace progress initiatives, applying Accenture’s huge technologies, innovation and investment know-how and highly effective network of technological innovation ecosystem associates.

“By creating new possibilities for Black enterprise proprietors and leaders, and leveraging the comprehensive electricity of Accenture’s global technology small business, the Black Founders Advancement Program is trying to get to help right the imbalance involving Black business people, who too frequently confront a deficiency of accessibility to funds, and their counterparts,” reported Kathryn Ross, world-wide Open up Innovation lead and the Black Founders Growth Plan guide for Accenture Ventures. “We look forward to continuing to collaborate with SwayBrand on in-dwelling and other customer projects, even though also supporting the company’s leadership speed up the growth and expansion of the organization.”

Accenture’s financial commitment in SwayBrand builds on past and present collaborations involving the two providers. For example, SwayBrand is at this time functioning with Droga5, aspect of Accenture Interactive, to resource authentic manufacturer ambassadors for customers. Accenture also engaged SwayBrand for do the job on Accenture’s Juneteenth 2021 Commemoration party, “Satisfy Me at the Apollo,” honoring the contributions of African American and Black icons in tunes, art, and technology. SwayBrand social ambassadors amplified the event and conversation close to the significance of supporting the next generation of African American and Black creators and technological innovation business owners.

“Brands want to make emotional connections in pure, reliable methods, that reflect the comprehensive spectrum of humanity,” claimed David Droga, CEO and resourceful chairman, Accenture Interactive. “SwayBrand brings simple cultural currency and creativeness as a result of its do the job, and I could not be prouder to share the very same desk as we enable our customers define genuine model communications.”

As component of Job Highlight, SwayBrand will have access to Accenture’s international innovation community, and the opportunity to co-innovate with Accenture at its Innovation Hubs, Labs and Liquid Studios, operating with issue subject authorities to adapt its answers to the enterprise current market and scale a lot quicker and extra effectively.

“America is getting progressively varied, yet the bulk of makes lack the cultural intelligence needed to create information that displays this. By bridging the gap amongst manufacturers and multicultural creators, we are driving far more inclusive, reliable connections between organizations and their focus on audiences,” said Horace Flournoy, co-founder and CEO of SwayBrand. “The methods, options and strategic guidance delivered via the Black Founders Improvement Method will considerably support us progress our mission.”

Introduced in 2015, Accenture Ventures makes targeted equity investments in rising technology startups, matching their abilities with the company desires and priorities of Accenture’s clientele. Its Open up Innovation arm functions as a bridge to the worldwide innovation ecosystem by bringing Accenture’s shoppers collectively with very best-in-class, business-applicable startups to unlock their growth probable and accelerate electronic transformation.

About Accenture

Accenture is a global experienced providers enterprise with leading abilities in digital, cloud and security. Combining unmatched experience and specialized capabilities across much more than 40 industries, we present Approach and Consulting, Interactive, Engineering and Operations companies — all powered by the world’s greatest network of Superior Know-how and Intelligent Functions centers. Our 674,000 individuals provide on the promise of technological innovation and human ingenuity each day, serving purchasers in much more than 120 international locations. We embrace the electricity of modify to generate benefit and shared accomplishment for our customers, people, shareholders, associates and communities. Go to us at

About SwayBrand

SwayBrand is reimagining the influencer marketplace by bringing “cultural intelligence” and authenticity to model information. We are making all new World-wide-web2 + Net3 channels to assist models establish reliable partnerships with numerous creators that would commonly go undiscovered, but define and drive world wide shopping for tendencies. Our tech platform uniquely sources original content material from Black, Latino, and Asian influencer activities. For a lot more info, check out

Copyright © 2022 Accenture. All legal rights reserved. Accenture and its brand are emblems of Accenture.

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Source: Accenture

Copyright Business Wire 2022.

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